Freshness and convenience? Packaging innovation drives the rapid development of the new generation of snacks
Release Time：
2024-06-18
Source：
The global savory snacks market is expected to grow from $94.5 billion in 2015 to $138.2 billion in 2020 (GlobalData, 2016), and the definition of snacks is changing due to consumer health concerns.
According to Nielsen's survey, snacks account for 11% of dining in the U.S. market, and consumers are looking for more than just chips and cookies, they are increasingly concerned about healthy eating patterns and the ingredients in their food, with 54% saying they will consume as many vegetables as possible.
For European consumers, they are also concerned about the health of snacks, with two-thirds of Europeans eating savoury snacks like potato chips and nuts at least once a week, and 11% eating them several times a day. More than one-third of European respondents are more concerned about natural ingredients, even organic ingredients, than fat content and calories.
Meat snack bars are gradually gaining popularity
As consumers pay more attention to healthy ingredients, the definition of snacks is changing. Meat snack bars, which are becoming popular today, are a prime example of this trend.
Wild Zora is a fast-growing brand that produces meat & vegetable snack bars such as Mediterranean lamb flavours with spinach, rosemary and turmeric.
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